Updated By: LatestGKGS Desk
The President of India Mr. Ram Nath Kovind has presented the “National Tourism Awards 2015-16” to various segments of the travel, tourism and hospitality industries.
Ram Nath Kovind has presented the awards at a function organized by the ministry of tourism on the occasion of ‘World Tourism Day’ on 27 September 2017 at New Delhi.
The function presided over by the minister of state (I/C) for tourism Mr. Alphons Kannanthanam who was in attendance tourism minister of state, Central and state government officials, members of the travel and hospitality industries and students from tourism and hospitality institutes.
The President Mr. Ram Nath Kovind has also launched the “Incredible India 2.0 Campaign” Adopt a Heritage project and new Incredible India Website on the occasion.
* Incredible India 2.0 campaign marks a shift from the present generic promotions being undertaken across the world, to market specific promotional plans and product-specific creative with the greater focus on digital presence and social media.
* Adopt A Heritage project plans to entrust heritage sites of the public sector and private sector companies and individuals for the development of tourist amenities.
* Incredible India 2.0 campaign and Adopt A Heritage project plans will become ‘Monument Mitras’ and adopt the sites.
* The project was launched with the efforts of the Tourism Ministry, Culture Ministry and Archaeological Survey of India.
* The project can enable India’s rich and diverse heritage monuments to become tourist friendly.
* The development may help in the better maintenance of the heritage structures.
The tourism is one of the largest industries in the World and its evolution can be estimated from the fact that the number of tourists all over the world has increased from 2.5 Cr in 1950 to 123 Cr in 2016 President Ram Nath Kovind said on the occasion.
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