Suresh Prabhu Launched Intellectual Property Mascot- IP Nani

Suresh Prabhu Launched Intellectual Property Mascot 'IP Nani' -Details, Features, Purpose

Union Minister of Commerce and Industry, Suresh Prabhu has launched the Intellectual Property (IP) mascot ‘IP Nani’ at the conference on National Intellectual Property Rights Policy held in New Delhi on 16th May 2018.

Suresh Prabhu at the event also launched an anti-piracy video featuring Bollywood Actor, Amitabh Bachchan.

The Mascot IP Nani is a technology-driven grandmother who will help the government and enforcement agencies in combating Instinctual Property crimes with the help of her grandson “Chhotu” aka Aditya.

The Mascot ‘IP Nani’ will spread awareness about the importance of Intellectual Property Rights (IPRs) among people, especially children, in an interesting manner.

The Mascot ‘IP Nani’ character is designed in line with the World Intellectual Property Organization’s (WIPO) campaign for the World IP Day which celebrates the brilliance, ingenuity, curiosity and courage of the women who are driving change in our world and shaping our common future.

The Mascot ‘IP Nani’ character also highlights that how a strong IP system can support innovative and creative women and indeed everyone in their quest to bring their amazing ideas to the market.

Suresh Prabhu on the occasion informed that the protection of Intellectual Property Rights is crucial for building a knowledge-based society. He also stressed upon piracy issues and termed it as a serious crime which should not let go unpunished.

The Cell for IPR Promotion and Management (CIPAM), a professional body under the Department of Industrial Policy and Promotion (DIPP) has collaborated with the European Union Intellectual Property Office (EU-IPO) to produce a series of animated videos on IPRs for children with IP Nani as their central character.

All these videos featuring IP Nani are available on CIPAM’s official YouTube channel (CIPAM India), Twitter handles @CIPAM_India and Facebook Page @CIPAMIndia.