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PM Narendra Modi approves DD (Doordarshan) and AIR makeover (Prasar Bharti CEO)

 

 

Prime Minister Mr.Narendra Modi Plans to give Doordarshan and AIR (All India Radio) a makeover (Prasar Bharti CEO)

Prime Minister Mr.Narendra Modi is determined to give Doordarshan and AIR a makeover and as part of that, he had constituted a group comprising secretary-level officers.

Doordarshan and AIR a makeover for which he constituted a group to propose ideas for modernizing various Prasar Bharati wings.

As, over the past three years, there has been a massive exercise of digitizing archive, cataloging and putting together metadata.

Prasar Bharti CEO Shashi Shekhar Vempati added the next step would be syndicating some of the popular content and making it available through the on-demand platform as Hotstar, Netfix and Amazon Prime.


 

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