Updated By: LatestGKGS Desk
IFFCO launches e-commerce platform & app 'IFFCO iMandi' for farmers: Details Features
IFFCO rolls out e-commerce platform 'IFFCO iMandi' for farmers: Details, Features, Aim, Purpose, Significance
Indian Farmers Fertiliser Cooperative Limited (IFFCO) has launched e-commerce platform IFFCO iMandi (a mobile application and web portal) to address all needs of the farming community associated with it.
For this IFFCO 'iMandi' e-commerce initiative, IFFCO has partnered with Singapore-based technology firm iMandi.
With this e-commerce platform 'iMandi', IFFCO is targeting to reach GMV (gross merchandise value) of $5 billion in the next two years by catering needs of 5.5 crore farmers already associated with it.
The e-commerce platform is one stop shop for agri inputs and produces, FMCG, electronics, loans, insurance etc.
The IFFCO 'iMandi' e-commerce platform has features like buy-sell, communication (chat and calling), entertainment and information/advisory content to keep farmers engaged. Using it, farmers buy all agri inputs of IFFCO, including fertilisers, agro-chemicals, and seeds at a discounted price and get free delivery at their doorstep.
The IFFCO 'iMandi' e-commerce platform will meet the needs of 5.5 crore farmers already associated with IFFCO. In this platform, IFFCO’s subsidiary IFFCO eBazar Ltd has taken a 26% stake in and remaining 74% is with I-tech Holdings and some other investors.
Indian Farmers Fertiliser Cooperative Limited (IFFCO)
Founded: 3 November 1967
Headquartered: New Delhi
Product: Fertilisers
Subsidiary: IFFCO Tokyo General Insurance Company Limited
Chairman: Balwinder Singh Nakai, Chairman
CEO: Dr. Udai Shanker Awasthi
